Better commercial thinking for anyone who sells a night’s stay.
Pull up a chair in The Community, or bring Cheri into your hotel.
Business or pleasure?Artist’s impressionActual community members may vary. The people are AI-generated. The Revenue advice isn’t.
The Community
Learn the commercial side of hotels with people who do it every day.
From $1 a monthJoin the ClubArtist’s impressionActual clients may vary. The people are AI-generated. The Revenue advice isn’t.
The Advisory
Work directly with Cheri on your hotel’s commercial performance.
Check-in: a 45-minute callWork with usThe team sheetRevenue is a Team
Revenue is a Team 
You own the rates.General managers, owner-operators and front-office leads, often with no revenue management team behind you.
The Community →
You’re becoming a Revenue professional.Analysts, coordinators and people moving across from reservations.
The Community →
You sell, market or distribute.See how your decisions land on Revenue and profit.
The Community →
You own the hotel and want it moving.Bring in a senior revenue management brain for the whole commercial operation.
The Advisory →
Not sure which seat is yours? Find your unopened door.
The free 9 Pillars Health Check. About four minutes.
Led by Cheri Hughes
Read the folio
More than two decades and multi-property portfolio experience.
Luxury hotels, independents, lodges and listed portfolios. Now working directly with the people who sell the rooms.
20+years in Revenue
30+hotels in her career
900+keys in her last portfolio
On the books
Some hotels Cheri has worked with across her career.
Consulting
The Dorchester LondonLe MéridienSingitaFairmont Cape GraceSpierFairlawns Boutique HotelThe SaxonHabitat AparthotelTWICE Central
Portfolio work
Providence HotelsThe Oyster Collection
Employment
Protea Hotels by Marriott
Career experience before Hotel Revenue Club. Names belong to their owners and don’t imply endorsement.